Two questions decide everything. Does AI know who you are. Does AI pick you when someone asks who's best. The first is GEO. The second is Pick Rate. We work both. Headquartered in Kansas City, working coast to coast.
Some call it GEO, AEO, AIO, or AI SEO. We call it getting picked: when someone asks ChatGPT, Claude, or Perplexity who’s best, your name is the answer. White-hat, tracked every cycle, run by Nathan Hall, not a script.
GEO, AEO, AIO, AI SEO: whatever you call it, it starts with AI crawlers reading your site. Here’s how often they read the sites we run, counted live.
Counted from our own server logs, verified crawlers only: every visit is checked against the address ranges its operator publishes.
Your business
When someone asks ChatGPT, Claude, or Perplexity who’s best, your name is the answer. Tracked every month, run by a human. The service is Discover Me.
Your agency: white label
Clients asking about AEO and AI SEO? We do the GEO and AEO work under your name. You keep the client and the credit.
Your agency: strategic partner
You bring the brand, we bring the AI side, and both names go on the work. Like Novella Brandhouse: a boutique, branding-focused ad agency specializing in creative strategy for scaling or established businesses.
Known First. Picked Always.
The internet used to be about ranking. Now it’s about being the answer. We do the quiet work that makes AI know who you are and say your name when it counts. Most of it happens behind the scenes. You just start getting picked.
If AI can’t answer who you are, you don’t exist to the person who asked. That’s where we start.
Showing up is the floor. Getting named when someone asks who’s best is the whole game. That’s the half nobody else works.
Old SEO took your money and showed you nothing. Every move we make has a name and you watch it happen.
Some call this GEO, AEO, AIO, or AI SEO. Business owners don’t have time to learn what those mean. They want one answer: does AI pick me or not. We call it Pick Rate.
GEO (generative engine optimization) is whether AI knows who you are. We make sure the machines know your name, what you do, and that you’re real. This is the fast half. Structure is fixable, and we fix it.
When someone asks AI who’s the best in your category, does it say you. This is the hard half. It’s built on authority, the right places saying your name consistently, and it compounds over time. We build that case on purpose instead of waiting decades for it to happen by accident.
jsonai is our framework for making you legible to machines. Schema, structure, and clean signals that tell AI exactly who you are and why you’re the answer. It’s the groundwork GEO and Pick Rate both stand on, and we built it ourselves.
AI didn’t change the game slowly. It changed it overnight, and it’s still changing every single day. What worked six months ago is already dead weight. Most shops are still trying to figure out what GEO even means. We study this daily, because the second you coast for a week, you’re behind and you don’t even know it yet.
Here’s the part nobody else can say. We built our own systems. Every one of them, ours, proprietary, top to bottom. So when the rules shift, and they always do, we don’t file a ticket and wait for some vendor to maybe get to it next quarter. We change the same day. If something needs to exist that doesn’t yet, we don’t request it. We build it.
That’s the whole difference. We’re not running somebody else’s playbook and hoping it still works. We wrote ours. We own it. And we rewrite it the minute the game moves, because we’re the ones watching it move.
We work alongside our own AI too. Not to replace the thinking. To keep up with it.
You’re great at what you do, but ask AI who’s best in your field and it names everyone except you.
You’re done paying for SEO you were never allowed to see.
You know the people asking AI for a recommendation are already your next customers, and right now they’re hearing someone else’s name.
You’d rather be the answer than the fortieth blue link nobody scrolls to.
You want a real human running this, not a dashboard, a monthly invoice, and a prayer.
If that’s you, you’re already a Lefty.
We ask the engines about ourselves with the same instrument we use for clients. In September 2026, asked whether Lefty Media Co is reputable, Claude answered:
“Their website demonstrates transparency, openly stating they don’t guarantee specific AI rankings (since no one controls the algorithms), which is an honest and trustworthy position.”
When someone asks ChatGPT, Claude, or Perplexity “who’s the best in Kansas City for what I do,” AI gives them an answer. AI discoverability is the
work of making sure your business is the name it says. Most businesses are invisible to AI right now and have no idea. We fix that.
GEO stands for generative engine optimization. It’s the market’s name for getting your business into the answers AI engines like ChatGPT, Claude, and Perplexity give. Some call it AEO, AIO, or AI SEO. We split it into two questions you can measure. Recognition: does AI know who you are. Pick Rate: does AI pick you when someone asks who’s best. Here’s how we measure it. The market’s other names, defined: GEO, AEO, AIO, and AI SEO.
No. SEO is about ranking on a page of blue links that fewer people scroll through every year. We work on what the AI itself knows and says about
you. Different machines, different rules, different work. A business can rank great on Google and still be a ghost to ChatGPT. We live in the
second world.
GEO is whether AI knows who you are. Your name, what you do, where you are, that you’re real. Pick Rate is whether AI picks you when someone asks who’s the best. The first is identity. The second is authority. You need both, and they’re built differently.
You drop your business in and in about 30 seconds we show you what Claude, ChatGPT, and Perplexity actually say about you right now. No email, no catch. Most people are surprised, and not always in a good way. It’s the fastest way to see where you stand.
We make your business legible and credible to AI the honest way. Clean structure it can read, accurate information everywhere it looks, and real authority signals that back up what you claim. We don’t trick the machines or stuff them with junk. The facts AI sees match the business you actually run. That’s the only version that lasts.
Usually not. Most of this work happens on the structure and signals behind your existing site. If your site is genuinely holding you back we’ll tell you straight.
GEO moves fast. We can often get AI recognizing your business correctly within weeks. Pick Rate is the slow build, because authority is earned, not flipped on. Think of GEO as getting in the room and Pick Rate as becoming the name people trust in it.
No, and you should be careful with anyone who does. AI changes constantly and nobody owns the algorithms. What we guarantee is real work, honest methods, and a system we adjust as the AI shifts. We tell you what’s actually happening, every step.
Businesses of any size and service providers who want to get found when people ask AI for a recommendation. We’re based in Kansas City and we work with clients coast to coast.
Run the free scan to see where you stand, then reach out. We’ll talk through what you need and where the gaps are. No pressure, no pitch theater.
Don’t take our word for it. We’ll ask Claude, ChatGPT, and Perplexity about your business and show you exactly what they say. Takes 30 seconds. No email, no report to wait on, no pitch. Just the truth about whether AI knows you exist.
Free. 30 seconds. No email required.
The scan shows you where you stand. This tells us what you actually need. A real person reads every one of these.
